Google Tag Manager Click Tracking with GA4

As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, what I’ve noticed among GTM beginners is that they do not fully realize the flow of click tracking configuration in Google Tag Manager and why it is necessary to complete one thing or another.

Moreover, intermediate Google Tag Manager users are not always aware of some more advanced click tracking techniques that open entirely new possibilities in tag management.

That’s why I’ve decided to publish this (once again) extended/definitive/you-name-it guide on Google Tag Manager click tracking, covering not only basics but some advanced stuff as well.

Learn how to track link clicks in the GTM Fundamentals course

If you’re just starting with Google Tag Manager, everything might look a bit overwhelming. I totally understand that. Most likely, everyone has been here at some point. For your convenience, I’ve created a free Google Tag Manager Fundamentals course that also gives an introduction to link click tracking.

So if you find yourself being a “video-content” person, take a look at my course.

Table of Contents

– Here’s what you will learn in this article –

• #1. Why click tracking is so important?
• #2. Two types of click triggers
• #3. What’s the plan?
• #4. Google Tag Manager Link Click Tracking
  • #4.1. Use Case No.1. Menu link click tracking
    • Step 1. Enable a generic link click trigger in GTM
    • Step 2. Enable built-in click Variables
    • Step 3. Create a tag
    • Step 4. Update the trigger
    • Step 5. Test (in GTM and GA)
  • #4.2. Configure a Google Analytics conversion based on a click event
• #5. Google Tag Manager button click tracking
  • Step 1. Create a generic All Elements click trigger
  • Step 2. Enable click variables in GTM
  • Step 3. Create a Tag
  • Step 4. Create/update the click trigger
  • Step 5. Test
• #6. Going deeper with Google Tag Manager click tracking
  • #6.1. Get additional click data with the Auto-event variable
  • #6.2. Using CSS selectors in click triggers
• Final Words